Since its founding in Palm Desert, California, Heather James Gallery has carved a particular niche in the art market catering to wealthy residents of a fabled community of vacation homes. The formula has clearly worked. Heather James now has galleries in Jackson, Wyoming, San Francisco, New York and will open a new gallery in Montecito this Fall.

In this podcast, Jim Carona walks through the history of the gallery and the secret of its expansion. He explains the philosophy behind their eclectic program and the appeal of art to his constituency.