“Our family has been traced to continuously making [musical instrument] strings all the way back to 1680,” D’Addario and Company Chairman and Director of Innovation Jim D’Addario tells Guitar Center CEO Gabe Dalporto in the fifth episode of Inside the Noise. “The town our father’s family came from was Salle, Italy. There are four families still making strings today that came from that town—Mari, Berti, Ruffini and Dorazio, which is us.”