Scoop reporter Blake Althen speaks with Jim Elms, Executive Vice President, Head of Global Strategy at Universal McCann. Known for his work on Nike’s “Play” campaign and the wildly successful “got milk”, Jim’s done work with major clients such as Procter & Gamble, Canon, and Dairy Queen. Today with the Scoop, Jim shared his thoughts on creativity, culture, and curiosity, as well as giving us a look into his daily activities and thought processes.