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Jim Fowler of Owler: Even as Tech and Data Grows in Importance, Crowdsourcing Is Still About People
Jim Fowler has been at the forefront of crowdsourcing for over a decade. First as cofounder of cloud-based contact management service Jigsaw, before selling it to Salesforce.com for $175M. Then with InfoArmy, and finally today with Owler – a free competitive intelligence service.
Fowler discusses how changing technology has impacted how crowdsourcing business models over the years, and how these models will only succeed if humans and the way they communicate are not automated out of the equation, but freed up to think and share more efficiently- improving their abilities to create even more value.
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By Brent Leary and Small Business Trends
5
66 ratings
Jim Fowler has been at the forefront of crowdsourcing for over a decade. First as cofounder of cloud-based contact management service Jigsaw, before selling it to Salesforce.com for $175M. Then with InfoArmy, and finally today with Owler – a free competitive intelligence service.
Fowler discusses how changing technology has impacted how crowdsourcing business models over the years, and how these models will only succeed if humans and the way they communicate are not automated out of the equation, but freed up to think and share more efficiently- improving their abilities to create even more value.