As fears mount over AI’s impact on creative labor, cinematographer and technologist Jim Geduldick joins host David Kruta to dissect the frenzy surrounding artificial intelligence and its encroachment into the film industry. As AI-generated imagery floods social media and marketing departments chase cost-cutting automation, Geduldick challenges the doom-and-gloom narrative with a nuanced, insider perspective—arguing that while jobs may shift, human storytelling will remain irreplaceable. However, decades of tech disruption, from DVX100s to LED volumes, won’t change the fact that great filmmaking has always been—and still is—about the people behind the lens.

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This episode is sponsored by Fujifilm, Sandisk and TCP Insurance.