The modern music critic is the biggest coward going. If it ticks the right boxes, they worship it out of fear. That's the only reason for the insane level of universal acclaim this album from the very talented Londoner has got. I found it difficult to get through, bland, almost Beiber-esque modern mainstream pop-R&B/Rap, and it definitely doesn't live up to it's title and theme. It feels more like the day-time TV of Black British Music.