The pandemic put the entire live entertainment industry at a full halt. Audiences cannot attend concerts, public gatherings, and speaking events in person. This global crisis directly impacted Jim McCarthy's discount ticket site Goldstar, but he chose to be versatile than lay down in defeat. He joins J.R. Lowry to share how pandemic restrictions inspired him to start Stellar.Live, leveraging the power of the virtual world to hold online events. He explains the best live streaming strategies, the importance of audience interaction, and the current trends in pulling off such productions. Jim also shares entrepreneurship lessons from his time being mentored by Noah Alper and getting through a failed start-up experience.