In this episode of CUTalks, Shreya and Thomas talk to Jim McDougall, Commercial Director of Outfield, an agri-tech start-up working with drone, satellite and weather data to support farmers. Jim has had past experience in consultancy and private equity, and co-founded Outfield in 2016. Listen to this episode for an insight into the applications of technology in the agriculture industry, the learnings of a founder on funding, building a team and finding product-market fit, and some common mistakes made by early founders.