It's fitting that Jim Meskauskas works at a company called ICON International, because he's an icon in the digital media industry.Jim comes from the agency business - Left Field, MediaSmith, Underscore, Pericles and now manages corporate trade barter deals for Omnicom.He explains how these barter deals work; the top issues affecting the digital media agency in the 21st century; where the ad network business is headed and how we should be executing media "according to the protocols of optimization, algorithms and database management."Jim is known for his wide-ranging interests, deep insight, high-level thinking and ridiculous phraseology. In this interview you'll hear everything from references to Jello Biafra and the Dead Kennedys to "sweating like Paul Prudhomme on a hit of ecstacy." Find out what pushed Jim's edge the hardest in his whole life and why peeing is involved in the axiom by which he runs his life.