Jim Sterne, eMetrics expert and darling of the web analytics industry answers DishyMix listener questions about:Bounce RateMust - Have Key Performance IndicatorsPromotional AttributionLanding Page OptimizationTracking the Right ROI MetricsLearn about the eMetrics Marketing Optimization Summits, the Web Analytics Association the new event, Predictive Analytics World and who Jim Sterne says are the "gods of the web intelligence industry" and how YOU can get a piece of them.Jim asks listener questions from Scott Fasser, CEO of Domain Strategies; Adam Boettiger, Internet Advertising Thought Leader and creator of the i-Advertising List; John Ardis, VP Corp Strategy for ValueClick and David Baker, VP Email Solutions for Avenue A/Razor Fish. These smarties pose great questions from which you can learn volumes!Jim, author of six books himself, recommends his favorite book, "How the Best Get Better," by Dan Sullivan. He gives us lessons learned from 28 years of marriage, his worst year ever and how he feeds his rampant intellectual curiousity.Hear Jim's idea of the perfect "cocktail party of the future." Get a drink in hand and enjoy this amazing man.