Today’s episode features a household name in the digital analytics community. Jim Sterne is known both for his tremendous contribution to the digital analytics community, as well as his ubiquitous presence at eMetrics, the largest global web analytics conference.

If you’re like me, you’ve struggled with how to get your data message across to your clients and stakeholders in a way that gets absorbed, remembered and acted upon. Jim gives you a blueprint for the mindset that will help you break through those blocks and really get ahead. He’s a master of clear, hard-hitting analogies that explain why he’s one of the “clearest thinkers around” according to Seth Godin.

The show notes that accompany this episode are here: LeaPica.com/005

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