<p>Jim Tincher - What really influences B2B decision making. Listen to our COO Tom have a fascinating chat with Jim Tincher, customer experience expert and best-selling author of ‘How Hard Is It to Be Your Customer?’</p>

Jim Tincher - What really influences B2B decision making. Listen to our COO Tom have a fascinating chat with Jim Tincher, customer experience expert and best-selling author of ‘How Hard Is It to Be Your Customer?’

Jim Tincher - What really influences B2B decision making

Welcome the the IRIS Pod. Join Tom Darnell of IRIS Audio Technologies as we explore the world of audio through technology, wellness, productivity, and human performance. Featuring interviews with innovators, experts, and thought leaders in their fields, the IRIS Pod enables the world to Listen Well.

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Jim Tincher - What really influences B2B decision making

Jim Tincher - What really influences B2B decision making