Trying to develop and maintain an understanding of the direct view LED industry is a challenge even for industry veterans.

There's a lot of different tech, a lot of jargon, and a lot of liberal interpretations of what something really is. One company's miniLED may be the next company's microLED.

One of the most well-established manufacturers in LED displays is Silicon Valley-based SiliconCore, which is known for very high quality, fine pixel pitch displays.

Jim Wickenhiser, the company's Senior VP of Strategic Initiatives, kindly agreed to walk me through the different types of LED out there, as well as go into some detail about what makes his company's displays different. 

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