Jimi Letchford joins Sean and Nathan on the Cult of Recreationalism! Jimi is the President of GoRuck. Before that he worked for CrossFit and served as a Marine. He recounts stories of training Marines and leading soldiers into combat. We talked about all kinds of stuff from Blink-182 vs. Pantera, wrestling at the Naval Academy and how those skills transfer to both CrossFit and Jiu-jitsu, his post-military career, Hero Workouts and the purpose they serve, and of course we finish with some rapid fire questions. Jimi and Sean go way back, make sure to give it a listen and leave us a review!

 

Chapters 

00:00 Introduction and Concert Experiences 

05:34 Jimi’s Background: Naval Academy and Marine Corps 

25:26 The Marine Corps: Structure and Occupation 

27:43 Transitioning from Active Duty to Reserves 

30:38 The Early Years of CrossFit: Rapid Growth and Collaboration 

36:18 GoRuck: Rucking and Brand Affinity 

45:24 The Travis Manion Foundation: Honoring Fallen Heroes 

54:34 Introduction and Connection with GoRuck 

57:07 Protecting the Culture and Values of GoRuck 

01:01:14 The Importance of Relationships and Affinity in Marketing 

01:02:59 Preparing for Special Forces and Endurance Activities 

01:04:45 The Importance of Faith and Family 

01:06:57 The Impact of GoRuck Gear on Different Sports 

01:12:20 Rapid Fire Questions 

01:17:23 Promoting the CrossFit Games and GoRuck Events 

 

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Intro Music: Stock Media provided by eitanepsteinmusic