On this episode of The Casey Adams Show, the DeCicco brothers share their journey in creating Super Coffee, from starting in a college dorm room to raising over $100m+ from private investors. They discuss their product-focused approach and early struggles, as well as their vision for the future of Super Coffee.

Learn more about Super Coffee: https://www.drinksupercoffee.com

Follow the DeCicco Brothers:

Jimmy DeCicco: https://www.instagram.com/jimmydecicco5/

Jake DeCicco: https://www.instagram.com/jakedecicco/

Jordan DeCicco: https://www.instagram.com/jordan_decicco/

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[00:00:00] Brothers start coffee business: Epic naive journey.

[00:06:54] Risking it all for coffee success.

[00:22:51] Competing with self for growth.

[00:28:59] Focus on self-improvement for success.

[00:34:28] Know your P&L

[00:40:27] Innovate, Improve, Evolve

[00:46:56] Learning from mistakes

[00:54:21] Create better future through optimism.

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Follow Casey on social media:

Instagram: https://www.instagram.com/casey

Twitter: https://www.twitter.com/CaseyAdams 

TikTok: https://www.tiktok.com/@caseyadams

YouTube: https://www.youtube.com/@CaseyAdams

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