Enter the Labyrinth

Jimmy Soni, his book The Founders, and the many lessons of Paypal


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“PayPal started off as a product with no use case. Then we had a use case but no business model. Then we had to build a sustainable business.” Amy Klement


I’m very excited to share my conversation with Jimmy Soni, the author The Founders: The Story of Paypal.



  • [00:01:00]: Introduction, how did Jimmy find the story and go about the research process?

  • [00:17:00]: Paypal’s unique team and recruiting.

  • [00:24:00]: Paypal’s journey of pivoting and iterating the product and business model.

  • [00:34:00]: Culture of truth-seeking and debate, workaholism, “Paypal PTSD.”

  • [00:42:00]: Paypal’s three leadership coups.

  • [00:49:00]: Risk-mitigation and timing were key to survival.

  • [00:57:00]: What were the lessons for the Paypal diaspora?

  • [01:061:00]: Culture of ownership and giving people a lot of responsibility quickly.



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Enter the LabyrinthBy Frederik Gieschen

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