JJ Chai is the co-founder and CEO of Rainforest, Asia’s leading e-commerce brand aggregator. Rainforest acquires consumer ecommerce brands, providing entrepreneurs a healthy exit, and continues to grow the brands to their full potential. 

Prior to founding Rainforest, JJ advised startups founders in the scale-up stage, as xto10x’s SE-Asia’s MD. He previously worked with the founders at Carousell to scale up from a pre-revenue startup to become SE-Asia’s largest online classifieds platform. At Carousell he led up various portfolios across international expansion, revenue, growth and strategy. 

Before joining Carousell, JJ was the SE-Asia Managing Director for Airbnb. JJ joined as the first Airbnb employee in Southeast Asia and helped chart Airbnb’s rapid growth in Asia. JJ was also a former junior partner at the management consulting firm McKinsey & Company.