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The cost of being wrong is still expensive.

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In this episode we interview JL Heather. He’s the Manager Partner at Centered. Centered empowers organizations to innovate by fostering a culture of experimentation.

JL and I explore the intricacies of innovation, design sprints, and the importance of leadership in fostering a culture of creativity and experimentation.

We discuss the challenges of making innovation stick, the role of customer feedback, and the significance of using the right language to engage teams and leaders.

JL emphasizes the need for a collaborative approach to problem-solving and the value of involving customers in the design process.

Guest Links

LinkedIn Profile: https://www.linkedin.com/in/jlheather/

Website: https://centered.work/