In this episode we interview JL Heather. He’s the Manager Partner at Centered. Centered empowers organizations to innovate by fostering a culture of experimentation.

JL and I explore the intricacies of innovation, design sprints, and the importance of leadership in fostering a culture of creativity and experimentation.

We discuss the challenges of making innovation stick, the role of customer feedback, and the significance of using the right language to engage teams and leaders.

JL emphasizes the need for a collaborative approach to problem-solving and the value of involving customers in the design process.

Guest Links

LinkedIn Profile: https://www.linkedin.com/in/jlheather/

Website: https://centered.work/

If your leadership team is about to make a big strategic bet, the real risk usually isn’t the idea, it’s the assumptions behind it that haven’t been surfaced yet. A Decision Sprint is a focused 6–12 week engagement where we extract, map, and test those risks so leaders can make a clear Commit, Correct, or Cut decision before major capital moves. Learn more or apply at precoil.com.