In this episode, Chris Palmer take the wheels of the JMKast and talks to Former Advertising Executive Helene Spivak about her career as an ad executive and one particular campaign that was well know with Sears, “The Softer Side of Sears”. She tells the story on how this campaign came to life and the career she made in advertising. Enjoy a softer side of the JMKast with Chris Palmer and Helene Spivak.