Cooking Up Innovation

Jnck Bakery: Baking the future of healthy snacking

Listen Later

In this episode I talk to Alex Brassill, the co-founder of Jnck Bakery who are creating indulgent freshly baked goods that carry zero guilt. Jnck Bakery are fusing age-old baking techniques with cutting-edge technology to create a cookie that has 90% less sugar than your average retail product, 10g of fibre and 8g of protein but still provides all the same comfort.


Topics:

  • From sports nutrition to cookies: The story behind Jnck Bakery
  • Making the UK happier and healthier: Their mission
  • How Jnck Bakery set themselves apart from other brands
  • The art of creating a cookie: How the Jnck cookie was created
  • How they ensure freshly baked and the benefits of a frozen supply chain
  • Inspiration behind the four flavours
  • How to approach product development in a start up environment
  • How their cookies are truly de-junked
  • Validating the product with consumers
  • Whats next for Jnck Bakery & where to find them


    • Connect with me on LinkedIn - www.linkedin.com/in/valentina-funaro-233688104


    Jnck Bakery

    Website - https://jnckbakery.co.uk/

    Instagram - https://www.instagram.com/jnckbakery/?hl=en

    ...more
    View all episodesView all episodes
    Download on the App Store
    Cooking Up InnovationBy Valentina Funaro