James Evelegh talks to Jo Allan, chief executive of Newsworks, about: 

• why the news media sector needs to tell a consistent and unified story

• why younger readers have often turned to mainstream news brands during the pandemic

• the industry's largest ever collaboration and the opportunities it presents in the future

• Newsworks' efforts to raise awareness of blocklists (a "blunt tool")

• their latest ad effectiveness research and how they're targeting brands who are under-investing in news media

• how their biggest challenge is shifting perceptions in younger media planners

• what news media can learn from the success of the big social media platforms

• why the industry's efforts to improve diversity and inclusion are so important

• and much more…

(This interview was recorded on 21st September.)

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