Jo Casey works with "artisanal business owners" who she describes as people who run a business based on their love of the work and the impact it can have rather than simply the money they can make, though a great income is also important to them.
We talk about how many of the people she works with are people like coaches and healers and makers, and they don't necessarily see themselves as someone with a book inside them, until she suggests it might be possible. And once they get used to the idea, they see a huge value that a long-form book could offer them and sharing their expertise in a deeper way. So if you're someone who feels very much called to write your book, but you also struggle with seeing this as a possibility for yourself, this is absolutely the episode for you.
*
Find Jo at jocasey.com, on Instagram, and Facebook
Nilofer Merchant's concept of "your onlyness"
*
Get your copy of 3 Questions You Must Be Able to Answer About Your Book Idea 
*
If you're enjoying the podcast be sure to subscribe & consider leaving a 5-star rating and review on Apple Podcasts.