Jo Munro is the founder of The Savvy Shopaholic and Media Savvy, bringing together her diverse experience in sales and business channel development, retail and media commentary. As a female founder, Jo made the leap from a corporate career to entrepreneurship through simply doing what makes her heart sing and pushing through the fear.Jo talks about her inspiration in teaching, developed during her time as a passionate ballet teacher, and building relationships within her corporate telco career, her nous in retail shopping habits, and the life experiences that all lead to her establishing her businesses that essentially helps people and businesses alike get from A to B.As an expert media commentator, appearing regularly on TV as the Savvy Shopaholic and as a business consultant at Media Savvy, Jo helps educate businesses about how to be prepared for any media interaction. She bridges the gap between businesses and media, making it an easier process all around.