Jo Redfern is one of the sharpest minds working at the intersection of kids, media, gaming, and fandom. She’s the founder of Futurehood Media, co-host of the Kids Media Club Podcast, and has helped brands from Disney to Roblox figure out how to stay relevant with the next generation.

In this episode, we unpack:

• How Gen Z and Gen Alpha really experience media (hint: there is no online vs. offline)
• Why games like Roblox are the new playground, classroom, and social network combined
• How gaming drives real-world participation — including in sports
• What brands get wrong (and occasionally right) when trying to show up in game space
• Why the Minecraft movie was a wake-up call for Hollywood
• And how the generation that grew up gaming is now redesigning the rules of culture — both online and IRL.

If you care about media, marketing, sport, or the future of culture, this one is unmissable.

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Intro Music is Run created by Tristan Barton (License Number - TI1EzW)