Wow--this was a powerful packaging discussion with the most influential person in packaging. Joann Hines, also known as the Packaging Diva, shared her knowledge by reviewing the host of Paying It Forward, Josephine Geraci's package design of her invention, gLovies. Joann had some insightful suggestions on how to improve the old packaging. Lots of lessons were learned about the "to do" and the "not to do" regarding the front and back of a product's packaging. Should "As Seen On TV" be on the front or back of the package? Is a picture really worth a thousand words? Is less more? What color is best to use for a product's package? Before investing in a product's package, learn what the Packaging Diva has to advise regarding standing 5 feet from your product. Seriously, this entire podcast is well worth your time--you will learn so much about packaging. Take it from me, Josephine, PLEASE--learn from my mistakes. Enjoy!