In this episode, I chat with Joanna Galysh, Amazon Strategist at Marketplace Strategy and my former colleague at Sapient Razorfish. Joanna is a really great young female SEO, and someone who I feel has almost gone Inception in the sense that she’s gone from SEO which at it’s heart is optimizing for search engines, to becoming an Amazon SEO – which is optimizing for a search engine that can be found within another search engine, which is JUST fascinating to me. We talk about how to optimize for Amazon, as well as ways to diversify your SEO skillset, how to use “reach” assignments to grow your expertise, the challenges of getting noticed in a large organization, and much more.

🔎 In this episode: 

• What it’s like shifting from Google-focused SEO to Amazon marketplace strategy
• The difference between Seller Central and Vendor Central (and how they affect your playbook)
• How sales velocity, not backlinks or keywords, drives Amazon rankings
• Why imagery matters more than copy on Amazon product pages
• A crash course in backend keywords, review strategies, and A+ content
• How to stand out in large agencies and turn “reach assignments” into real experience
• Career growth as a woman in SEO, and learning to speak up
• What it’s like managing mental health, personal loss, and burnout while building a career
• Navigating toxic bro culture, advocating for equity, and finding support in women-led spaces

Whether you're an Amazon seller, eCommerce marketer, or early-career SEO looking to grow—Joanna’s journey is honest, relatable, and filled with lessons worth hearing.

Sponsored by Moving Traffic Media

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