Next in our Cannes XR series is Joanna Popper, Global Head of Virtual Reality for Location Based Entertainment at HP. She has experience in both Hollywood and Silicon valley as a media executive within the TV, Digital, Film and Marketing space. While traveling the world from conference to festival, Joanna has become not only a thought leader and advisor to our community but also an inspiration. Within her position at HP, and by partnering with fellow operators and content creators, Joanna is leading the strategy to grow the business and market for Location Based Entertainment. Justine and Joanna had a compelling conversation in the latest episode of our VRTL Podcast.