This episode features the excellent João Luiz Ferreira. João is the Digital Marketing Manager at ACA International. João speaks about his daily job identifying keywords and finding buyer personas. He talks about using Ahrefs and Semrush to identify his keywords. And how he uses a manual Google search to see if long tail terms appear. He gives a wonderful tip for using wordtune and buzzsumo to get great content insights. Next up we move on to how he's been able to get a relatively new site top of the search and he shares his story there. Changing it up we speak about Amazon PPC and how João has aggressively grown the sales of Irish Tin Whistles around the world. We finish up with some insights into websites and CRMs. This episode is perfect for anyone wanting to understand keywords and different ways to build an online business.