In this conversation, Joao Neves, co-founder and CTO of Bloop, discusses his journey from working at major e-commerce companies like Amazon and Farfetch to launching Bloop, a social shopping platform that rewards users for sharing their purchases.

He explains the innovative business model that focuses on word-of-mouth marketing, the importance of building a community, and the strategies for attracting both users and suppliers.

Joao also shares insights on the challenges of creating a complex platform that merges e-commerce with social networking, and the growth strategies they plan to implement as they prepare for a wider launch.