Joaquin Luken is the Executive Director at SmartBorder Coalition, a binational organization that brings together leaders from the San Diego and Tijuana regions to improve cross-border mobility. In his role, he enhances border operations and builds relationships that support economic growth and community connectivity across the US-Mexico border. As a business development and management professional, Joaquin has over 20 years of experience addressing US-Mexico border issues and fostering cross-sector collaboration.

In this episode…

The US-Mexico border is not merely a barrier, but an engine for economic growth, security, and shared opportunity. Every day, hundreds of thousands of people cross legally for work, school, healthcare, and family — yet public narratives rarely reflect that reality. What actually happens at the border, and how could smarter systems make it effective for everyone?

According to cross-border expert Joaquin Luken, the most effective border solutions focus on predictability, trusted traveler programs, and technology that expedites crossings without compromising security. He emphasizes using data rather than fear-based narratives to inform policy, and investing in infrastructure and staffing where congestion causes the greatest economic loss. Efficiency, security, and prosperity are not trade-offs when the border is managed intelligently.

In this episode of The LawtinoTM, John Gomez and David Arreguin sit down with Joaquin Luken, Executive Director at SmartBorder Coalition, to discuss how the US–Mexico border drives regional prosperity. Joaquin explains how most daily crossers are US citizens, how technology can modernize ports of entry, and what future border infrastructure means for the Cali-Baja economy.