Most executive candidates rarely differentiate themselves from their competition. They use the same predictable resumes and bland performance in interviews.   

Today's Big Idea:  Telling Your Story more effectively in the job interview.

Storytelling is a special art form.  This is especially true for the job interview.  It is a powerful tool but you must understand its limitations.  There are some questions that are not storytelling qualified, they beg for a straight forward, fact-based response. There are other important questions that are ideally suited to answer in a story format.