In this episode of Founders Future, with host Zach Young, we’re joined by Jodi Rumack, founder of Jodi Rumack Coaching. Jodi shares her journey from a long career in the fitness industry—where she helped open and manage dozens of clubs across Canada—to building and scaling a successful online coaching business. After being unexpectedly let go from her corporate role, she leaned into her natural ability to coach and mentor, first supporting brick-and-mortar fitness businesses before transitioning fully into the online space.

In this conversation, Jodi breaks down how her business has evolved into Becoming the CEO, a high-intent membership and virtual co-working community designed to help coaches and online entrepreneurs work smarter, not longer. She explains why she and her partner intentionally moved away from high-pressure funnels and