Jodie Fox is the co-founder of Shoes of Prey, a brand that allowed women to design their shoes in any colour, material, shape or size. In this chat provides insights into how she achieved on-demand manufacturing and customisation at scale, how she raised over $27 million in funding, and why in 2019 it all came crashing down around her. We learn what it was really like for Jodie to fail in such a public way.  

You’ll learn: 

• Why Jodie thinks the business failed, and what she would do differently if she had her time again 
• How her identity was wrapped up in being an entrepreneur, and what this meant for her after Shoes of Prey closed its doors  
• The challenges with the mass on-demand manufacturing business model  
• How she raised over $27 million in funding to scale the business globally  
• The importance of being curious and doing your research when building a business  

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