In this episode I talk to Joe Chura who began his career on the Ford assembly line at age 20, reading his college textbooks seconds at a time in between building cars. Over the next decade Joe gained experience at many different levels in the automotive industry — including Ford Marketing and Sales, dealership General Manager, and BDC Manager. With a passion for both computer programming and selling cars, Joe co-founded Dealer Inspire (DI) to build new solutions to help dealers win. In a few short years, Dealer Inspire has grown to 600 employees serving over 3,000 clients and 27 OEM brands with game-changing innovation.