Joe DeSena creator of Spartan Race and Spartan Fit is interviewed by David Cogan of Eliances Heroes show amfm, iHeart radio. David and Joe discuss what it means to be a Spartan. Joe also explains how 99% of food has sugar in it, sitting is the new smoking (a killer), and being active is the best way to live your best life. Joe learned from being around his Italian family in the 1970s that he yearned for more. "Deep down we're all Spartans, we were bred to be conquerers. Let no obstacle get in your way."