The 7-Eleven brand is known around the world, and their iconic products, such as the Slurpee, are a big part of the American culture. Joe DePinto, CEO and the second CEO to ever appear on CBS Undercover Boss, gives us a peek behind the tremendous success of this 90-year old leader of convenience. Joe shares with us how innovation, customer focus, and community involvement have contributed to building a company brand that is synonymous with opportunity. Although many may be familiar with the principles of servant leadership, the team at 7-Eleven models every day, adheres to and has created a culture around it.