Kish and Jason sit down with Joe Foster who, alongside his brother, co-founded Reebok. Dating back to his grandfather who pioneered the spiked running shoe, Joe and his family are part of sneakers history, introducing some of the world's first sport shoes and turning them into a worldwide business. More stories can be found in his new book “Shoemaker”

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This is a Soho Radio Originals production.

Executive Producer: Davide Blasig

Audio Producers: Rachael Bird, Will Fitzpatrick, Alice McDermott

Audio Editing & Music: Adrian Meehan 

Artwork: Stefano Della Schiava

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