On this episode of the SLN Podcast, John Peters had the privilege of interviewing the founder of Reebok, Joseph William Foster. Joe just released his new book, Shoemaker: The Untold story of the British Family firm that became a global brand. Joe was able to review the book and deep dive on topics like his upbringing, his global ambition for the brand, key players who helped him along the way and how Joe, a kid from Bolton, found himself rubbing elbows with Sean Connery, Robert De Niro and so many more Hollywood celebrities.