Today on The Power Play we are joined by a very extortionary guest. Joe Foster took over his grandfathers shoemaking company, JW Foster and Sons, alongside his brother Jeff. In 1958 the name Reebok was founded in a South African dictionary Joe won in a race as a young boy. Ever since then, Joe and Reebok have expanded into the world of sneakers today. 

Joe's new book, Shoe Maker is available now. 

 Get it here: https://www.jwfosterheritage.com/shop-online/shoemaker

Follow Joe here: https://www.instagram.com/reebokthefounder/

Follow me here: https://www.instagram.com/joepav0ne/