Joseph William Foster is the co-founder of Reebok, along with his brother Jeff. His grandfather, who shares his same name, was the founder of J.W. Foster and Sons in 1895 and the pioneer of the spiked running shoe as well as the trainer (sneaker).

The story of Reebok hasn’t really been told until just recently when Joe released his new book “Shoemaker” in October of this year. If you enjoy this conversation, we highly recommend picking up the book. It’s available on Amazon as well as the JW Foster Heritage website if you would like a signed copy (link below).

Throughout the episode, we cover some of what Joe discusses in the book but also dive deeper into some of the experiences and insights he’s gained throughout his incredible journey.

Get “Shoemaker” book: http://www.jwfosterheritage.com/shop-online/shoemaker

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