Show Notes:

Why you need some "how" and not just a lot of "why" in your book...

I've got techniques for what I'm supposed to do about it, but I still forget and I still end up stuck in my own brain, in my own chaos, unable to see from an external point of view.

When you're so close to the stuff you're good at you forget "beginner's mind"...

I started with the problem...

Find out what's the biggest problem authors face... and it's not writing the book

Why you shouldn't sell books and what you should do instead...

Why you need to Make Your Book Pay

Authors are focusing on the wrong thing if they're trying to sell their books...

Over the last 20 years working with expert businesses Joe has noticed the patterns...

I've been immersed in books and business for the last 20 years...

At Rethink Press it's a point of pride that nearly all of our authors become Amazon bestsellers. But it's not to sell books, it's to sell the author.

Authors need to sell a bigger idea, not books

Mainstream publishers are making a mistake when it comes to serving their authors

Don't become an accidental employee of the mainstream publishers

Don't get into editing before you've done a great job on creating...

Use the constraint of a writing outline to keep you on track

Discover Joe's SOLD model that all expert business owners need to understand

Use your book transactionally

Don't sell books. Give them a way to facilitate the SOLD process in your business.

Don't assume - people want to know specifically what to do, what to say, and they want permission to know it's OK to do it.

Why expert business owners should give their books away...

Find out about the Value Stack, which flips the business funnel on its head, and let's your clients ascend the mountain of value you provide

When do you know to throw away your creation and start again?

Don't succumb to false constraints

Does it really solve the problem?

Bounce your ideas off another brain, but be careful who you choose!