Today's episode I talk with one of my favorite people in our industry, Joe Jordan. Joe has a very long, and very insightful outlook on motorsports and especially the culture that surrounds it. As you will learn from this episode he fathered one the most used tire ever in both road driving, autocross, and sports car racing and pioneered the oversize rim market.

Joe also has a podcast called TC America podcast and you get to learn how what he is doing in that space. Hope you enjoy it