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Joe Legate: How to look beyond CRM as just a piece of technology and use it to drive results
Our guest this week is Joe Legate, Head of Growth and Engagement at Mobilise. Mobilise is on a mission to drastically improve the support that the UK’s army of unpaid carers receives.Joe has worked in CRM and marketing for over 15 years and shares amazing insights from his experience such as what CRM actually is, the stakeholders required to make a CRM implementation successful and why you need to look at CRM as an always on and always improving programme instead of a big bang project.....
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By Daryn Smith
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Our guest this week is Joe Legate, Head of Growth and Engagement at Mobilise. Mobilise is on a mission to drastically improve the support that the UK’s army of unpaid carers receives.Joe has worked in CRM and marketing for over 15 years and shares amazing insights from his experience such as what CRM actually is, the stakeholders required to make a CRM implementation successful and why you need to look at CRM as an always on and always improving programme instead of a big bang project.....