Joe MacDonald is a Canadian-born American architect, researcher, and professor. He is most known for his work on The Bone Wall, The Water Planet and Johnson & Johnson's Olympic Games Pavilion. He founded Urban A&O, a design firm in 2002 and serves as its principal. Eli Kuslansky and Toni Williams speak with Joe on parametric modeling software combined with digital fabrication to produce complex sculptural and geometrical forms on this episode of Art Movez.