Joe Madden, Carpet World, Paramus, N.J., discusses Carpet World and its customer base and the changes it has seen over the years. Madden talks about the competitive environment in his area, including big box players, business levels in 2016 and 2017, his adoption of digital marketing techniques, store traffic, products that are selling, the benefits of industry specific software, his focus on millennials, and his handling of installation services.