The Multi-Location Marketing Leader

Joe Malmuth on Growing an Innovative Franchise Through Trust and Transparency


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Joe Malmuth is the Vice President of Franchise Development and Franchise Relations at Batteries Plus Bulbs, a local retail franchise with over 720 locations. In this episode, Joe shares how trust and transparency are key pillars to bring growth and innovation, the most effective channels for franchise marketing, and how to find highly qualified franchisees.

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The Multi-Location Marketing LeaderBy Netsertive