Recode Replay

Joe Marchese, President, Fox Networks Advanced Advertising (Code Media 2016)

02.28.2016 - By RecodePlay

Download our free app to listen on your phone

Download on the App StoreGet it on Google Play

Fox Networks executive Joe Marchese talks with Peter Kafka about why online advertising is broken and why even he thinks ad blockers are a rational choice for consumers. He argues that online video ads are a "rigged" game full of uneven standards for measuring ad engagement. Plus: How Fox is trying to combat these trends.

Learn more about your ad choices. Visit podcastchoices.com/adchoices

More episodes from Recode Replay