Joe Morris is the Head of Social Media and Employee Advocacy at Capgemini,  a global leader in partnering with companies to transform and manage their business by harnessing the power of technology.

Throughout the episode, Joe dives into how he has rolled out a successful employee advocacy program at Capgemini. He confesses that maintaining an advocacy program isn’t always smooth sailing, how to keep engagement up, and even reveals a few of the ongoing challenges he’s facing getting his colleagues to want to be part of such an initiative.

Joe also explains why it’s important to get the business to support, understand and prioritize the program from a top-down approach.