In this episode of the Senior Care Unscripted podcast, hosts Craig Heatherly and Sara Johnson interview Joe Pohlen, CEO of Cardinal Senior Living. Joe discusses the unique approach of Cardinal Senior Living, emphasizing community autonomy and individualized branding, and shares the journey from starting with leased buildings to becoming a fully integrated senior housing operator with 20 communities across Pennsylvania, Ohio, and Michigan. Joe recounts his unconventional entry into the industry, from real estate to senior care, and highlights the importance of hands-on leadership and employee trust. He also addresses the need for political advocacy in representing senior living residents and his commitment to fostering innovation through smaller operators.