Joe Pulizzi, the CEO of Content Marketing Institute, was a recent guest on B2B Nation. In this episode, we discussed the essence and value of content marketing, how to measure content marketing efficacy, tips for getting started with content marketing, Content Marketing World 2016, and more!

Joe Pulizzi: Content Subscribers Make Better Buyers

B2B Nation is a podcast from TechnologyAdvice that shares expert opinions and advice for B2B marketing professionals. Listen along as TA's Demand Gen Director, Mike Pastore, sits down with entrepreneurs, CEOs, and B2B marketing thought leaders to to understand their challenges and talk about what's working for their organization.

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Joe Pulizzi: Content Subscribers Make Better Buyers

Joe Pulizzi: Content Subscribers Make Better Buyers